The cover shot to the album, released on June 10, was taken by Harry Peccinotti, a photographer best known for his erotic work and for shooting the famous Pirelli calendars in 1968 and 1969. His Beady Eye sleeve features a semi-naked woman – the photographer's wife – lying on her back with her nipple on display. A spokesperson for Beady Eye's record label Sony told NME: "We had to cover the nipple up for sale in supermarkets. They wouldn’t stock it as it was. That goes for our advertising as well. We have had complaints online requesting our digital ads be pulled as they have been flagged for adult content." Meanwhile, a representative from the British Retail Consortium, which speaks on behalf of all supermarkets, added: "Supermarkets take their responsibilities to customers very seriously. They have long been committed to following joint industry guidelines and have also taken their own independent voluntary action to ensure that any publications or other items which may cause offence or be seen by children are displayed discreetly."NME Speaking to NME about the album artwork earlier this year, Liam Gallagher said: "It is sexy. I'm always up for a '60s boob, man. A '60s nipple is never going to get a knockback off me. It's definitely not sexist. It's sexy, it's a nipple you can bring home to your mother. It's not porn, is it? It's classic, man. Classic nipple." Liam revealed earlier this week that he is prepared to reform Oasis to commemorate the 20th anniversary of the band's debut album 'Definitely Maybe' in 2014. Read more Beady Eye streaming new album 'BE' in full online Beady Eye to play tiny instore at London's Rough Trade East Liam Gallagher says 'fuck you!' to Oasis fans boycotting Beady Eye