“The biggest rivalry of the World Cup may not even be on the field, but in the competitive world of commercial music.
Things have been less-than-rosy for Jennifer Lopez (J-Lo, Jenny from the Block, etc.) and Pitbull (Lil' Chico, Mr. 305, Dog-Man) after the dynamic musical duo released their official World Cup song, "We Are One (Ole Ola)
The problem, according to some, is that it doesn’t highlight Brazilian culture (aside from female samba dancers who have major roles in Pitbull’s portions). The song is performed mostly in English and Spanish, and chiefly features two artists that statistics show are not from Brazil.
To get right out in front of the topic, “We Are One” also includes Brazil’s Claudia Leitte, whose sole verse, sung in Portuguese, lasts 14 seconds before Pitbull shows up again with more samba dancers.
Fans were so upset about the song that they invented a Twitter hashtag to voice their frustration.
It is “VoltaWakaWaka,” which references Shakira’s well-received World Cup theme from South Africa. The hashtag acts as a plea for the massive hit to return and become the 2014 anthem.”