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prides, much like those that came before them, make no bones about their ambitions. Signed to a development deal by island records, they changed their name from midnight lion, promoted their live guitarist to a full-time band member and songwriter, and began writing in earnest. Their first outing in their new clothes, out of the blue was very much crafted to be a hit from the opening riff to the chorus to the breakdown. Only time will tell if they’re successful or not financially, but on an aesthetic level they’ve triumphed on a massive scale.

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